As I have changed my home address, so has the blog.
Yes, I’ve relocated.
Some people may remember back in April my coffee-other-half Tonx and I both ended our relationships with Victrola. It was a sad day to be sure and I will always regard my time and the people there fondly.
So what does a down’n’out, freshly unemployed ex-barista do when faced with great uncertainty, such as “How’m I gonna afford food”?
He drops $1200 on a plane ticket to Charlotte to attend the SCAA’s annual trade conference the very next day.
It was well worth it, too. In many ways, the show was like a big group-hug with the coffee community. We slept on hotel couches, ate free meals at the parties, and generally mooched as much as we could. And it worked out great.
I met coffee luminaries like Doug Zell, Ric Rhinehart, Trish Skeie, Geoff Watts, Aleco Chigounis and others. I saw many of my old pals as well. It was a really wonderful time, and it served to refresh my faith in this “thing” – this pursuit of transcendent coffee.
A few really great job offers came out of it as well. Tonx and I were confronted with seemingly boundless opportunity, and one of the most difficult decisons ever.
So after much deliberation, we find ourselves in LA-LA-land, charged with the task of doing something compelling in one of the World’s most compelling cities.
There will be a coffeebar. There will be roasting. It will be ambitious.
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